SearchCap: Bing Predictions Tackles The NFL, Yahoo Expands Gemini & Blocking Bad Bots

SearchCap: Bing Predictions Tackles The NFL, Yahoo Expands Gemini & Blocking Bad Bots by Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. Driving Growth With Marketing Automation – September 9 Webcast Essential strategies for using marketing technology to drive more revenue, reduce costs, and improve overall ROI. Yahoo Follows Google In Building Out Local Search Marketing Reseller Program As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. India A Second Front In Google’s Antitrust Battles With Foreign Regulators While Google’s antitrust investigation in Europe has received considerable attention, a similar ongoing investigation in India has received far less coverage. 3 Steps To Find And Block Bad Bots Is your Web analytics data being skewed by bot visits to your site? If so, columnist Ben Goodsell has the solution. 6 Non-SEO Tools You Should Be Using For SEO You’ve read tons of reviews for the most common SEO tools, but what about other tools that can assist in your daily SEO efforts? Columnist Brian Patterson shares his favorites. “US Tennis Open Results” Google Logo Delivers Search For Start Of Today’s US Open Tournament Having won this year’s Australian Open, French Open and Wimbledon, Serena Williams could be the next Grand Slam winner by tournament’s end. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports) Wearables Game Changer: Android Wear Now Compatible With iPhone 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective How To Banish Bad Bots From Your Site Analytics Headache Or Opportunity? The Profusion Of Marketing Data 3 Steps To Better Holiday Insights With Cohort Analysis With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign Yahoo: The Decline Of The Mobile Browser Is A Threat To Search Search News From Around The Web: Link Building [New Tool Alert] Discover Missing Link Opportunities With “Link Intersect” Tool, Ahrefs Blog Searching Through the Google lens: Search Trends August 21-27, Official Google Blog Google News: Download Publishers App In Editors’ Pick, Search Engine Roundtable Google Rolling Out A Gorgeous New ‘Apps’ Results Layout For Mobile, Android Police SEM / Paid Search 8 Good Reasons To Bid On Your Pure Brand Keywords, PPC Hero Google AdWords Structured Snippets Ad Extensions, The Complete Guide, WebRanking Google Releases AdWords Editor 11.1.2, Search Engine Roundtable Serious Bing Ads Conversion Tracking Issue (Agency Point of View), SeekandHit Internet Marketing SEO 5 Ways Successful SEOs Are Killing It With Topical Trust Flow, Majestic Blog Four Important SEO Trends for 2015, MarketingProfs Making Sense of Google’s Robots.txt Contradictions, DriveHill Media SEO for Old Blog Posts, How to Revive Them from the Dead and Maximize Their Reach, Ignite Visibility Traffic and Engagement Metrics and Their Correlation to Google Rankings, Moz Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Discover new SEO & SEM techniques at SMX East. Choose from 50+ sessions, keynotes & clinics covering ROI-driven tactics in paid search, SEO, analytics, mobile and social media. Register and save $100 on an All Access Pass through September 28. Team discounts up to 20% available.

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SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI

SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Home Services Ads Launch In AdWords Express Limited to the San Francisco Bay Area, the ads are available to a plumbers, locksmiths, house cleaners and handymen. Making Your Support Content More SEO Friendly Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility. Pros & Cons of Responsive Landing Pages For SEM Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design. Social Profile SEO: Optimizing For Rankings & Search Visibility Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well. Search In Pics: Google Android Talk, Noogler Wind Spinner & Marshmallows In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google News Editors’ Picks To Get App Links The Google News Publisher Center added a way for publishers to add links to their apps. This will be used to show apps in the Editors’ Pick section in Google News. Google Mobile Has A New App Search Results User Interface Check out the fancy new look Google is rolling out for app results in the mobile search results interface. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Here’s Where The World’s Largest Media Buyer Spends Its Money The Brand’s CMO, Its CFO And An Agency Shill Walk Into A Bar… Native Ads: Effective, But Are They Accepted By Consumers? Measuring Accessibility In The User Experience (UX) And The Searcher Experience The Pros And Cons Of Responsive Design Retail Marketing Strategies: Connecting The Dots Instagram Moves Beyond The Square & A Few Brands Test The Waters Search News From Around The Web: Local & Maps Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR, RKG Blog Historical imagery density: Part 3 – two hotspots, Google Earth Blog Link Building A Guide To The Majestic “Site Explorer”, Majestic Blog Searching Google denies it is working to erase college football history, SBNation.com SEO Displaying Rich Snippets in Google Search Results Doesn’t Impact Rankings, thesempost.com Google Admits To Bug With Showing Video Snippets In Search Results, Search Engine Roundtable Google May Not Give HTTPS Ranking Boost To Content Mismatch Error Pages, Search Engine Roundtable Google: You Should Probably Remove Spaces From Your URLs, Search Engine Roundtable SEM / Paid Search Search Marketing How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday, Moz The One Metric We All Should Be Using, PPC Hero Video: Twitter On Google, HTTPS Ranking, Google News Publisher Apps & Hacking, Search Engine Roundtable Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets

SearchCap: AdWords Snippet Extensions, Google Antitrust & Google Featured Snippets by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New AdWords Structured Snippet Extension Is Rolling Out The latest extension gives advertisers more control in choosing which key features to highlight in their ads. Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search In a formal filing and in a companion blog post by Google SVP and General Counsel Kent Walker, Google has vigorously denied that it has abused its market position in search. Instead, it characterized its actions and UI changes as directed toward quality and improving the user experience. In the blog post entitled “improving quality […] How To Save On SEO Without Being Cheap Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning. Swapped Out: Losing A Google Direct Answer [Case Study] When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results. Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […] Sponsored Content: aimClear  Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook Signals That It Will Start Cracking Down On Video Piracy Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses Google Debuts New In-App Interstitial Designs For App Install And Text Ads IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search Account-Based Marketing: Back To Basics Search News From Around The Web: Industry ‘Puzzles Are Fun. Search On’: Google Cops to Secret Recruiting Tool Baked Inside Search, Re/code Google Has a Secret Interview Process… And It Landed Me a Job, thehustle.co Moz’s Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool, Moz Link Building You’re Not Ready for Link Building Without Linkable Assets, theupperranks.com Backlink Analysis: How to Judge Good Links from Bad, BruceClay.com Searching Google Reverse Image Search Bug Fixed?, Search Engine Roundtable Improving Public Alerts for hurricane season, Official Google Blog The most embarassing Google searches from every US state, Business Insider SEO SEO 101: 3 Ways to Break into the SEO Scene, SEMrush Blog 6 Essential Trust Signals For Your Website To Follow, koozai.com Announcing: Yoast Academy, Yoast Google Search Console Index Status Count Sudden Drop After August 16th, Search Engine Roundtable Part 3 – The Evolving Data Story Around Wikipedia, Similarweb Blog Why Are Press Releases for SEO Bad?, digitalthirdcoast.net SEM / Paid Search Tips For Passing Google’s Mobile Certification Exam, PPC Hero Search Marketing The Google NoHack Hangout On Web Site Security Issues, Search Engine Roundtable Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: Google Local Pack Study, AdWords Scripts & Facebook M

SearchCap: Google Local Pack Study, AdWords Scripts & Facebook M by Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. M will even complete tasks for people. Marin Software & SocialPro Launch 2nd Annual Biggest Social Geek Contest Grand prize winner will receive an all-expense-paid trip to SocialPro 2015 and their choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4. AdWords Script: Find Your Best And Worst Search Queries Using N-Grams Former Googler Daniel Gilbert of Brainlabs shares a script to help you identify wasted AdWords spend using n-grams. Is Responsive Design A Ranking Factor? Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites might get a rankings boost. Columnist Clay Cazier explores this idea to see if it has any merit. Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time Now, with the new 3-pack local results box, you are way more likely to see them in the number one position. Last Chance: SMX East Rates Increase Saturday — Register Now! Early Bird rates for SMX East expire this Saturday, August 29. Register now! Join us September 29–October 1 in New York City for: Innovative sessions covering the latest paid search and SEO developments. Check out the agenda. More than 100 expert speakers presenting real-world proven tactics for SEO, paid search, local/mobile search and social media marketing. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger 7 Tips To Get The Most Out Of Survey Emails A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More Succeeding In Mobile Advertising: The Journey Begins Last Chance: SMX East Rates Increase Saturday – Register Now! The 25% Rule For Reporting And Why It Matters Here’s Why Those Snapchat Snapcode “Ghosts” Are Invading Twitter Profiles Moasis: Location Is The Key To Mobile Ad Relevance And Personalization Search News From Around The Web: Industry Google pays $3M for new public outdoor recreational center in Seattle area, GeekWire I was invited by Google to its ‘secret’ interview process, Business Insider Local & Maps Google Maps goes after Yelp, Urban Spoon with added features, www.mobilecommercedaily.com Google Views Now Offline, Search Engine Roundtable Historical imagery density in Google Earth: Part 2, Google Earth Blog Organic Search Results No Longer Displayed Above Google Local Pack Results, thesempost.com Link Building Does Google crawl “nofollow” links? An SEO experiment, Search Laboratory Google Will Only Follow Links On 200 Status Pages, Search Engine Roundtable Searching Google Search App For Android: No App Found To Open URL, Search Engine Roundtable Search Challenge (8/26/15): Know how to create a timeline?, SearchReSearch SEO Easy To Avoid SEO Copywriting Errors That Ruin Content, Search Engine People Google Reaching Out to Larger Third Party Sites to Get Embedded CSS & JS Unblocked, thesempost.com Google’s One Hour Hangout Just On Robots.txt, Search Engine Roundtable Set Your Mobile SEO Strategy Using Google Analytics, koozai.com Shopify SEO Review, What all SEO Professionals Need to Know, ignitevisibility.com The SEO Professional’s Guide to Waterfall Diagrams, Moz Use YouTube Features to Boost Video SEO, SEMrush Blog Yoast SEO: announcing breaking API Changes, Yoast SEM / Paid Search Dissecting PPC Agency Pricing Models, Part 3 of 3, PPC Hero Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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SearchCap: Cortana On Tap, Google Map Maker Expands & Google Mobile Image Search

SearchCap: Cortana On Tap, Google Map Maker Expands & Google Mobile Image Search by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Confirms Adding New Image Search Filter Buttons To Mobile Google Image Search has added large buttons that let you filter your image searches with a press of a thumb on your mobile phone. Mega Menus & SEO What are the best practices surrounding mega menu navigation elements when it comes to SEO? Columnist Chris Liversidge lays it out. How To Manage Your Old & Outdated Content Fresh content is important when it comes to SEO, but Erin Everhart reminds us that there’s value in updating old content, as well. 87% of Potential Customers Won’t Consider Businesses With Low Ratings Columnist Myles Anderson shares key findings from BrightLocal’s 2015 Local Consumer Review Survey. Google Map Maker Up Again In 45 More Countries Including The U.S. Earlier this month, Google re-launched Map Maker after a several-month hiatus to address issues that had resulted in racist map references and several other problems. Map Maker came back first in Bangladesh, Brazil, Canada, India, the Philippines and Ukraine with a new moderation structure that substantially relies on regional lead moderators. Today, Google is saying […] Cortana For Android Is Officially Available For Download In US Beta A month ago, Microsoft’s virtual assistant Cortana became available for download in a pre-beta release. Now, an official US beta version of Cortana for Android is here. An iOS version is coming soon. The full Cortana experience and functionality are available to Windows 10 and Windows Phone users. But because Cortana for Android doesn’t access […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED “We Test Everything” And Other Lies Online Marketers Tell Where Can Marketers Find The Best Customer Data? Under Their Noses Stop Our Exclamation Point Addiction! 7 Ways To Leverage Social Signals To Improve Content Performance Search News From Around The Web: Industry Danny Sullivan & Ginny Marvin Video Speed Interview, BruceClay.com Local & Maps Google could track potholes to help you avoid them down the road, The Verge Google My Business Asking Inactive Accounts to Verify Local GMB Information, thesempost.com The True Cost of Local Business Directories, Moz Link Building Why sites that already link are a top priority, Majestic Blog SEO Is DMOZ Making a Comeback for SEO? New Sighting, ignitevisibility.com The Power of the Post: Optimizing Blog Posts, dizzain.com 6 Aspects of SEO to Consider During Website Creation, semrush.com Fetch as Google Adds Captcha For Some Users, Search Engine Roundtable Google App Indexing Hangout With Live Q&A, Search Engine Roundtable Introducing SEOToolSet Lite: A Free SEO Tools Suite, BruceClay.com SEO changes, and so do our site reviews, Yoast Why You Were Always Wrong About Breadcrumbs Navigation, VWO Blog SEM / Paid Search Defining Yandex.Direct Match Types vs Google AdWords Match Types, Russian Search Marketing Search Marketing A Change in Domain Internationalisation Strategy, State of Digital Explore New Data With The Interactive Travel Dashboard, AdWords Agency Blog Google: 66% Of Webmasters Who Were Hacked Said They Fixed It Themselves, Search Engine Roundtable How to Get Out of Word Count Hell in your Content Marketing, verticalmeasures.com SEO Analysis Tools, the Massive List Only the Best Consultants Use, Ignite Visibility The Biggest Client Frustrations Working With Agencies, State of Digital The Hidden Danger of the Search Partner Network, thesempost.com Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Join us at SMX East! Agenda consists of 50+ sessions, keynotes and clinics featuring results-producing tactics on SEM, SEO, analytics, mobile and social media. Register and save with early bird discounts of $200, available through August 29. Get team discounts of 10%-20%.

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