SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search

SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. SEO Can’t Always Get What It Wants — Or Can It? SEO doesn’t exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. Is Local Directory Traffic On The Rise Again? Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report Google still at 64%, while Bing holds on to the 20% share it reached in March. Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. Microsoft Signs 10-Year Deal For AOL To Use Bing’s Ads & Listings Google loses deal it held since 2002, but AOL matters far less than it once did. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones YouTube Creators Get Preview Of New Features, Including 3D Videos & Studio App Updates Visual Content Marketing: Building Digital Stories That Really Connect Companies Are Telling The Wrong Story: We Forgot The Hero And It’s Killing Corporate Creativity Why And How Publishers Will Force Advertisers To Engage Consumers EU Gives Google More Time To Respond To Antitrust Charges – Pushes Deadline To August 17 Search Beats Display: Microsoft Says Bing Is Sustainable & Standalone Multibillion Dollar Business Search News From Around The Web: Industry Help Us Improve the Moz Blog: 2015 Reader Survey, Moz This heat map shows a fundamental problem of working at Google, Business Insider Local & Maps California dreamin’ with Street View, Google LatLong Link Building 4 Steps For Improving Your Success Rate Asking for Links, KoMarketing Associates Preparation: How To Launch Your First Link Building Campaign, SEMrush Blog Searching Google Translate keeps getting better with your help, Google Translate Blog Always click the first Google result? You might want to stop doing that., Washington Post Answer: A couple of fishy questions…, SearchReSearch Bug: Google Displaying Vertical Lines Across Search Results?, Search Engine Roundtable Google Image Search Issue With Blackberry OS 10, Search Engine Roundtable SEO Study: 1st position in Yandex receives 18.5% of clicks, russiansearchtips.com Defining The Causes of Content Penalties In Search, koozai.com Did the mobile friendly update make the web a better place?, Branded3 Hreflang Tag Top 10 Reasons to LOVE it, Vertical Measures PubSubHubbub Still Works For Expedited Content Indexing With Google, Search Engine Roundtable Site-Wide Title Width Calculator For SEO (Google Pixel SERPs), Search Engine People Your Mobile App Questions Answered With Google’s Mariya Moeva, Stone Temple SEM / Paid Search How to Avoid Common PPC Fails & Disasters, metrictheory.com 7 Reasons Your Ads Aren’t Working, PPC Hero The Priciest Keywords in Adwords, marketersbraintrust.com Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Be a part of the world’s largest search marketing conference, Search Engine Land’s SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

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SearchCap: Yelp Study On Google, Local Search Pitfalls & Google Analytics Remarketing

SearchCap: Yelp Study On Google, Local Search Pitfalls & Google Analytics Remarketing by Barry Schwartz   Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Choosing the Right Images for Your Ads- July 14 Webcast A picture is worth a thousand words Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google’s self-promoted content. Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps. Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You” Let’s face it — some of your website visitors just aren’t interested in what you have to offer. Columnist Susan Waldes has some tips on how to stop spending money on people who will never buy from you. Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600 Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28. Register for a workshop today and get: access to high caliber presenters that are thought leaders in their respective field; actionable tactics that can be taken back to your organization and incorporated immediately; hands-on demonstrations and learning […] Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed Is Facebook Planning Its Own Video Streaming App? Survey Suggests Interest Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There How To Begin Leveraging Your First-Party Data By Understanding The Landscape 10 Stupidly Simple “Hacks” To Win At Content Marketing Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600 Search News From Around The Web: Industry ‘I Don’t Have Ethics': The Dark Heart of Google’s Latest Chatbot, TIME Kantar Media Reports Q1 2015 U.S. Advertising Expenditures Decreased 4.0 Percent from Q1 2014 Olympic Spend Levels, Business Wire Local & Maps Agency Taps Mapping Technology to Curb Rail Crossing Accidents, New York Times Google Earth turns 10 today, Google LatLong Ten Years of Amazing Google Earth Visualizations, Google Earth Blog Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees, TechCrunch Link Building How does your competitor get so many dot gov links?, Majestic Blog Searching Through the Google lens: Search trends June 19-25, Official Google Blog Google Adds Featured Snippets & Rich Lists for Books, The SEM Post SEO How Google May Trigger Answer Box Results for Queries, SEO By The Sea Does Google Spammy Structured Markup Manual Actions Result In Ranking Downgrade?, Search Engine Roundtable Marketers’ Favorite SEO Tactics and Metrics, MarketingProfs Review of Ranking Tracker Tool – RankTrackr and Two Experts Opinion on Keyword Rankings, State of Digital SEMrush Diaries: SMX Paris, SEMrush Blog SEO Myths Busted – One week on, White.net Video: Introducing TechnicalSEO.info for Technical SEO Best Practices, RKG Blog Why Does Your Content Need to be Unique? – Here’s Why with Mark & Eric, Stone Temple SEM / Paid Search 3 Strategies for PPC Ad Copy, for Ecommerce, Practical Ecommerce Apparel and Paid Search – Q1 2015, AdGooroo Google Search Console: A Beginner’s Guide, White.net Living In The Micro-Moment: Rethinking PPC Strategy, PPC Hero Fresh PPC & SEO Tactics At SMX East, Sept 29-Oct 1 In NYC. Register Now! Be a part of the world’s largest search marketing conference, Search Engine Land’s SMX East. The robust agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register today and save $300, or come as a team and save 10%-20%.

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Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600

Explore The Possibilities With Workshops On International Search, Local Search, SEO, Social PPC Or Advanced AdWords Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28. Register for a workshop today and get: access to high caliber presenters that are thought leaders in their respective field; actionable tactics that can be taken back to your organization and incorporated immediately; hands-on demonstrations and learning that take place in an intimate setting. Here’s a preview of what to expect: Local Search Advantage: The presence of local digital marketing plays a significant role behind offline purchases. Learn valuable strategies and best practices in local SEO, social, mobile and conversion tracking that turns leads into customers. Bruce Clay SEO Training: Each year presents a new wave of changes in search algorithm and search results methodologies that impact rankings. SEO expert Bruce Clay will break down these changes and unveil tactics that improve search rankings. Social PPC & Psychographic Display Intensive: Many companies aren’t getting the most out of their paid social and display ad spend. Improve your company’s ROI by implementing psychographic targeting to send customers into the deep end of the conversion funnel. Advanced AdWords Training: Paid search plays a contributing factor in companies’ revenues, so it’s important for digital marketers to be several steps ahead in PPC practices. Discover advanced AdWords techniques from SEM mastermind Brad Geddes to become the guru in quality score, ad copy, display targeting and conversion optimization. International Search Summit: Interact with a panel of international search and social media experts and get proven tactics and insights that will get you the best ROI for your company. Start improving your global digital marketing campaign today! Register & Save With Super Early Bird Rates Register for an All Access + Workshop combo pass for just $2,495– that’s $600 in savings with our Super Early Bird rates. Take advantage of this special rate until July 25! Or, register for an All Access pass and pay only $1,595. Looking to attend just a workshop? You can do that too for just $995. Hear from past attendees why the three-day event and pre-conference workshops are worth the time and investment. Expand your knowledge as a team. Get additional savings of 10%-20% for all pass options with our team rates!	See all the SMX Exhibitors & Sponsors
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