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Top 28 Content Marketing Tactics

Top 28 Content Marketing Tactics April 24, 2011 http://www.SmallBusinessNewz.com What is your defined marketing strategy? Discuss Here

Top 28 Content Marketing Tactics Lee Odden | Staff Writer Content Marketing is a near and dear online marketing tactic and there's been an explosion of attention and advice over the past year. SEOs and PR professionals are "seeing the light" if you will, of the value in creating and curating content that delivers value as part of their online marketing and public relations strategies. In an online marketing model with a defined strategy, goals and understanding of the target audience, what mix of tactics makes the most sense? Many marketers limit themselves to a handful of content types and formats leaving substantial business to the competition. To be competitive, it's essential to be open to a mix of content marketing tactics in order to provide relevant information discovery, consumption and sharing experiences for customers. This matters at the top of the funnel as much as it does after the transaction and into engagement and evangelism. Is the Proposed Privacy Bill of Rights Needed? - Watch Now Here is a virtual smorgasbord of content marketing tactics for you to consider. Watch for our upcoming series that will drill down into each one of these tactics with an explanation, examples and creative ideas for implementation. 1. Article Marketing 2. Advertorial 3. Blogging 4. Case Studies 5. Crowdsource 6. Curate 7. Digital Newsletters 8. eBooks 9. Email 10. Images & Infographics 11. Interactive Tools 12. Microsites 13. Mobile Applications 14. Mobile Content 15. Online Conferences 16. Online Magazines 17. Podcasts 18. Print Magazines 19. Print Newslettersv 20. Real-World Events 21. Research & Surveys 22. Social Content 23. Teleclass & Telecasts 24. Traditional Media 25. Videos 26. Webinars 27. White Papers 28. Wikis What did I miss? Of course, the idea is not to use as many content marketing tactics as possible, but to use the appropriate tactic on a matrix of persona, stage in the buying cycle, Social & SEO considerations as well as position in the customer lifecycle. What content marketing tactics have you focused on this year? What will you change for your 2012 planning? Tell us here.

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Traffic Spikes Pose Challenges For Small Businesses' Sites

Traffic Spikes Pose Challenges For Small Businesses' Sites April 17, 2011 http://www.SmallBusinessNewz.com Could your website handle sharp traffic spikes? Tell Us Here

Traffic Spikes Pose Challenges For Small Businesses' Sites Doug Caverly | Staff Writer The classic TV show The Twilight Zone often dealt with people getting what they wanted, only to be unable to handle it. [Spoiler ahead] Recall the episode in which a disgraced jockey became a physical giant, then couldn't accept a chance to race again, for example. And similarly, it seems many small businesses' sites couldn't survive a traffic spike. Neustar, in partnership with Decipher, conducted a survey of 300 IT workers at small businesses before reaching this conclusion. The stats were pretty definitive, too. Neustar said in an official blog post, "In fact, we found that 73% of SMBs nationwide are unable to handle a 200% spike in online traffic without changes to their website. The number jumps to 93% in the case of a 300% increase in traffic." Is the Proposed Privacy Bill of Rights Needed? - Watch Now Then, if you're wondering how that's possible, the post continued, "30% of the IT professionals surveyed go for savings through 'every free or low-cost service' available, while only 12% say they're willing to fight for an 'optimal' solution regardless of cost. . . . Nearly half the respondents admit they recommend a 'best option' to management but then settle for a compromise." So small business owners who think they might see an uptick in traffic should check that their sites can actually handle it. And if not, they should realize spending more money may be a necessary response. Of course, traffic spikes don't occur on a daily basis (or else they wouldn't be spikes), so we'll point out that it could be possible to take advantage of free trials around Christmas and other important occasions, thereby increasing a site's reliability and saving money at the same time. Federal Reserve Gov. Speaks Of Small Biz Improvements Doug Caverly | Staff Writer This may be either a good or a bad thing, depending on your point of view, but it seems at least one person in the government believes the lot of small businesses is improving. Federal Reserve Governor Elizabeth Duke recently indicated that a positive outlook is taking hold. As reported by Alex Kowalski, Duke said yesterday at the International Factoring Association conference, "A variety of recent survey results paints a picture of increasing optimism about future sales and business conditions and a corresponding easing of credit availability for small businesses." Of course, as regular SmallBusinessNewz readers will know, there has also been a fair amount of data suggesting that the future isn't so bright; conflicting surveys come out on a very regular basis. But that may just make it all the more noteworthy that Duke chose to latch onto the "increasing optimism" set of statistics. Indeed, that leaves the question of what sort of effect her perspective will have. Perhaps the Federal Reserve will now stop changing interest rates for a while, letting the perceived improvements continue. Or perhaps the organization will continue on the same path at a faster pace in an attempt to speed up the recovery. Cross your fingers (or not) depending on what you want to happen. It could be interesting, either way. Discuss this article.

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CEO Confidence Continues To Improve

CEO Confidence Continues To Improve April 10, 2011 http://www.SmallBusinessNewz.com Are you in agreement with these CEOs' optimism? Tell Us Here

CEO Confidence Continues To Improve Mike Sachoff | Staff Writer The Conference Board Measure of CEO Confidence, which rebounded in the fourth quarter of 2010, improved more in the first quarter of 2011. The figure now stands at 67, up from 62 last quarter (a reading of more than 50 points reflects more positive than negative responses). "CEOs' confidence has improved, yet again, and expectations are that the economy will continue to expand in the coming months," said Lynn Franco, Director of The Conference Board Consumer Research Center. "As for the employment outlook, CEOs are more bullish than last year, with half now saying they intend to ramp up hiring." CEO's view of current economic conditions was much more upbeat, with 85 percent saying conditions are better compared to six months ago, up from 56 percent last quarter. In assessing their own industries, business leaders were also more positive. Now, nearly 61 percent say conditions have improved, compared with 55 percent in the fourth quarter of 2010. Why AT&T/T-Mobile Deal Would Help Industry - Watch Now CEOs' optimism about the short-term outlook continues to grow. Currently, 66 percent expect an improvement in economic conditions over the next six months, up from 56 percent last quarter. Expectations for their own industries, however, are slightly less optimistic, with 49 percent of CEOs expecting conditions to improve in the months ahead, down from 51 percent last quarter. Half of all CEOs anticipate an increase in employment levels in their industry, up significantly from 30 percent a year ago. The proportion of CEOs who anticipate a decrease in hiring declined to 16 percent from 22 percent a year ago. On a separate question, CEOs say regulation and litigation are major obstacles to hiring new workers, followed by health care costs and wage and salary costs. Other fringe benefits are of lesser concern when hiring new workers. CFIB Business Barometer Holds Steady In March Doug Caverly | Staff Writer The Canadian Federation of Independent Business has announced an update to its Business Barometer Index, and - in a good way - the change is insignificant. Only a slight dip registered despite elections and the crises in the Middle East and Japan. The Index just slipped from 69.4 in February to 69.2 in March, which is of course about the smallest possible decrease. And as always, any level above 50 is supposed to signify that the majority of small business owners believe their firms will do better next year. So that's the positive news. Unfortunately, there's reason to be a little bit apprehensive about what the figures for April will show. CFIB vice president and chief economist Ted Mallett said in a statement, "It should be noted however, that the majority of responses to the monthly survey were logged early in the month-before the earthquake and tsunami in Japan roiled international markets and before the election call in this country." Then Mallet continued, "Elections don't normally have much impact on business optimism, and the initial market reactions to conditions in Japan have since seen at least a partial correction. But there is no doubt businesses are currently dealing with more uncertainty and interruptions to trade." We can probably be confident that the index will stay well above 50, in any event. Discuss this article.

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MelCow! - New Posts waiting for you : Google Maps for Android Gets Home Checkins and Location History Dashboard

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Google Maps for Android Gets Home Checkins and Location History Dashboard Posted: 05 Apr 2011 02:07 AM PDT New version of Google Maps for Android – 5.3 – adds several new features, including location history dashboard and the ability to check in at home. These two features are tied to Google Latitude....

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