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Google Ditches PageRank in Webmaster Tools | WebProNews

Google Ditches PageRank in Webmaster Tools WebProNews: "Google Ditches PageRank in Webmaster Tools

By Chris Crum - Thu, 10/15/2009 - 17:23

It Still Remains in the Google Toolbar


Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa.

'We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true,' says Moskwa. 'We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.'

Search marketers are wondering why Google tells people not to focus on PageRank and removes it from Webmaster Tools, but still keeps it in the Google Toolbar. 'Back in 2007, Google wanted feedback on removing PageRank from the Toolbar,' says Schwartz. 'I felt it was a good idea but the idea died out. Google cannot remove PageRank from the Toolbar, it is too much of their branding. No matter how much Matt Cutts and the Google search quality and webmaster trends team want it removed, I cannot see Google's executives allowing it.'"

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If you aren't yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter.
Search engine optimization refers to a number of different techniques used for building websites and the content on these sites to improve their placident in the search engine results pages.The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all).If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimized.However, if your website is business oriented, it matters a great deal.Think of it this way: if your business decided to stop being listed in the phone book, took the signs and awnings down and stopped advertising, how successful would you be at attracting new business?Search engines have for many largely replaced the function once performed by local phone directories.In order to attract (and even retain) business, you need to have a high profile where your customers are likely to see you - and these days, this place is online.It once was that if people couldn't find you in the phone book, your business was in serious trouble. Now, of course the question is how easy it is for people to find your website.You may have a great looking website and even use the URL in your printed marketing materials and advertising campaigns; but not everyone is going to see your advertisident in the paper.People tend to look at web sites when they're actually in need of something and even if a potential customer has seen your ads, it's not at all certain they'll remember to go to your site immediately when they're looking for what you offer.Instead, your potential customers are using search engines - which is why your business may need some help from a professional SEO consultant to ensure that consumers will find you when they really are looking for you.One of the things we should look at first here is what the search engines actually see when their crawlers come to your site.The search engines don't know (or care) about your site's design in terms of graphics (though they will read the alternate text for these images - if you don't know about this important elident of web design, an SEO consultant can help you with this).

Bing's Biggest Enemy in Search Wars (Hint: Not Google, Exactly) - PC World

Bing's Biggest Enemy in Search Wars (Hint: Not Google, Exactly) - PC World: "Bing's Biggest Enemy in Search Wars (Hint: Not Google, Exactly)"

Google Puts The Pirate Bay Back in Its Search Index - Business Center - PC World

Google Puts The Pirate Bay Back in Its Search Index - Business Center - PC World: "Google Puts The Pirate Bay Back in Its Search Index"

Ask.com Launches ‘Let’s Make a Deal’ Search Engine | Epicenter | Wired.com

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An Equation for Getting More Traffic from Twitter | WebProNews

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